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  <title>Kindling · the Ignura blog</title>
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  <description>Notes on launching startups, from the Ignura team.</description>
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    <title>How to launch an app on Product Hunt</title>
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    <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
    <description>A Product Hunt checklist for an app: the 60-character tagline, the gallery, the maker comment, and the rules about upvotes.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>product hunt</category>
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    <title>What to put on App Store screenshot 1</title>
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    <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
    <description>What to put on App Store screenshot 1: the hero moment, a short caption and real UI, checked at thumbnail size on a phone.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>app store</category>
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    <category>design</category>
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    <title>What to pay for UGC on an app launch</title>
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    <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
    <description>What to pay for app UGC: a counted set of videos, hooks, edits and rights. Ignura’s price, and the 10k-view guarantee.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>ugc</category>
    <category>creators</category>
    <category>pricing</category>
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    <title>The 30-day app launch checklist</title>
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    <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
    <description>A 30-day app launch checklist: what must be true at 30, 21, 14 and 7 days out, so review or a dead link doesn’t move the date.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>launch</category>
    <category>planning</category>
    <category>checklist</category>
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    <title>The App Store preview: 30 seconds, muted, one idea</title>
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    <pubDate>Thu, 08 Oct 2026 09:00:00 GMT</pubDate>
    <description>An App Store preview is 15 to 30 seconds of the real app, with one idea and a poster frame. It autoplays in front of your screenshots.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>app store</category>
    <category>video</category>
    <category>launch film</category>
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    <title>A landing page hero that says what the app does in one line</title>
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    <pubDate>Wed, 07 Oct 2026 09:00:00 GMT</pubDate>
    <description>How to write a landing-page headline that says what the app does in one line, plus the hero moment, one action, and only proof you actually have.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>landing page</category>
    <category>copy</category>
    <category>launch</category>
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    <title>The App Store words next to your screenshots</title>
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    <pubDate>Wed, 07 Oct 2026 09:00:00 GMT</pubDate>
    <description>What to write beside your App Store screenshots: the subtitle, promotional text, the keyword field, and the first lines of the description.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>app store</category>
    <category>copy</category>
    <category>aso</category>
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    <title>The stop-scrolling test for a launch film or a UGC video</title>
    <link>https://ignura.com/blog/stop-scrolling-test</link>
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    <pubDate>Wed, 07 Oct 2026 09:00:00 GMT</pubDate>
    <description>A two-second test for launch films and UGC videos: what the first frame must do with the sound off, and how to re-cut an opening without reshooting.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>video</category>
    <category>ugc</category>
    <category>launch film</category>
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    <title>Before you submit: the checklist that keeps your launch date</title>
    <link>https://ignura.com/blog/before-you-submit</link>
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    <pubDate>Wed, 07 Oct 2026 09:00:00 GMT</pubDate>
    <description>Work back from launch day: what has to be true a week out, three days out and the night before, so App Review or a broken link doesn’t move the date.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>launch</category>
    <category>app store</category>
    <category>planning</category>
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    <title>How much does an app launch cost in 2026?</title>
    <link>https://ignura.com/blog/how-much-does-an-app-launch-cost</link>
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    <pubDate>Wed, 07 Oct 2026 09:00:00 GMT</pubDate>
    <description>What an app launch costs in 2026, from Ignura’s menu: screenshots from £1,500, a full Ignite launch from £16,000.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>pricing</category>
    <category>launch</category>
    <category>cost</category>
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    <title>The launch-day run sheet: X, TikTok and Product Hunt, hour by hour</title>
    <link>https://ignura.com/blog/launch-day-run-sheet</link>
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    <pubDate>Sun, 04 Oct 2026 09:00:00 GMT</pubDate>
    <description>Our hour-by-hour launch-day run sheet for consumer apps across X, TikTok and Product Hunt, plus the week-before prep and the day-after recap.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>launch day</category>
    <category>product hunt</category>
    <category>x</category>
    <category>tiktok</category>
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    <title>How to structure a 45-second launch film</title>
    <link>https://ignura.com/blog/launch-film-structure</link>
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    <pubDate>Sun, 04 Oct 2026 09:00:00 GMT</pubDate>
    <description>A beat-by-beat structure for a 45-second launch film that works muted: the hook, the problem, the turn, the product, the promise and the end card.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>launch film</category>
    <category>video</category>
    <category>x</category>
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    <title>UGC for apps: how to brief creators, plus five hook formats that work</title>
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    <pubDate>Sun, 04 Oct 2026 09:00:00 GMT</pubDate>
    <description>How we brief UGC creators for consumer apps: the one-page brief, what to send, what to leave open, and five hook formats worth testing.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>ugc</category>
    <category>tiktok</category>
    <category>creators</category>
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    <title>App Store screenshots: the 10 things we check in every teardown</title>
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    <pubDate>Sat, 03 Oct 2026 09:00:00 GMT</pubDate>
    <description>The ten things we check in every App Store screenshot set: the first three frames, one idea per frame, captions you can read as thumbnails, and more.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>design</category>
    <category>app store</category>
    <category>screenshots</category>
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  <item>
    <title>The four-week launch plan for a consumer app</title>
    <link>https://ignura.com/blog/four-week-launch-plan</link>
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    <pubDate>Sat, 03 Oct 2026 09:00:00 GMT</pubDate>
    <description>A week-by-week launch plan for consumer apps: teardown, polish, screenshots, landing page, film, UGC and launch day. Plus what to cut with two weeks.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>launch</category>
    <category>planning</category>
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    <title>Why we started Ignura</title>
    <link>https://ignura.com/blog/why-we-started-ignura</link>
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    <pubDate>Sat, 03 Oct 2026 09:00:00 GMT</pubDate>
    <description>Ignura is a launch studio for startups: a close-knit team of four who handle your design, launch film, UGC, go-to-market and launch day.</description>
    <dc:creator>Jawad Jalal</dc:creator>
    <category>ignura</category>
    <category>launch</category>
    <category>studio</category>
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