# Cold email agency for startups Sales is just your own network? We run cold email and LinkedIn for B2B startups, to a list you approve. Free first version before you pay. Canonical: https://ignura.com/email Last updated: 2026-10-25 Author: Ignura ## In short Ignura is a growth team for software founders, B2B or B2C. For outbound, we run cold email and LinkedIn for B2B startups to a list you approve, in four weeks from $8,000. It comes with a guarantee: named in 5 of your 20 buyer questions by week 4, or you don't pay the second half. Start with a free 15-minute Growth Check. Ignura is a growth agency that runs cold email and LinkedIn outreach for B2B startups from pre-seed to Series A, counted in qualified meetings held. We run cold email and LinkedIn to a list you approve. Start with a free 15-minute [Growth Check](https://ignura.com/book?utm_source=site&utm_medium=problem-email), and you'll leave with a free growth breakdown and strategy. ## Who it's for Startups from pre-seed to Series A that sell to businesses, with sales that still come from the founders' network. It sounds like yours if: - Every customer so far came from your own contacts or a warm intro. - Your warm intros are running out. - You've sent cold emails yourself, and hardly anyone replied. - You're not sure who to email, or how to set up sending domains. - Founders spend their week on outreach instead of sales calls. ## How we fix it ### Find: the Growth Check 15 minutes, free. You tell us who you sell to and where sales stall. We name what's behind it, live, and show you three ways we'd fix it. You leave with a free growth breakdown and strategy, whether or not you hire us. ### Build: Ignite, four weeks In week 1 we agree the target list with you, warm up the sending domains and set up tracking, so every reply and meeting gets counted. Nothing goes out to anyone who isn't on the list you approved, and you approve the drafts. In week 2 we run two or three approaches side by side, such as a different angle, a different job title or cold email next to LinkedIn. In week 3 we cut the losers and back the winner. In week 4 we push the winner and write the Growth Map: which approach won, the numbers behind it, the playbook to keep running it and every asset we made. Our cold emails are short, say who we are and ask for a call in plain words. They carry no link. To check a draft of your own against these rules, try our free [cold email checker](https://ignura.com/tools/cold-email-checker). The contract sets an agreed number of prospects contacted and a minimum number of qualified meetings, on the terms on [Pricing](https://ignura.com/pricing). A qualified meeting is with someone on your approved list and lasts at least 15 minutes. No-shows don't count. ### Run: Burn, every month We keep running what won and test one new thing each month. Each month you get a one-page growth report, written to paste straight into your investor update. Not ready for four weeks? The trial week tests one fix for one week, so you see how we work first. ## Pricing Every price is in US dollars, wherever your company is registered. - **The Growth Check:** Free. 15 minutes, always the first step. - **The trial week:** $1,000 for the week. It counts as Ignite's first week: go ahead, and the other three weeks are $7,000. - **Ignite, the four-week build:** $8,000, fixed. Paid 50% to start, and the other 50% after four weeks, only if we hit the result. - **Burn, the monthly run:** $4,000 a month. One month's notice to stop, no minimum term. - **The founding offer:** our first three clients get Ignite for $5,000 instead of $8,000. - **The channel budget:** from $4,000 a month, at cost, with receipts. Sending domains and tools sit here, outside our fee. The full breakdown is on [Pricing](https://ignura.com/pricing). ## Questions ### What do you guarantee? Named in 5 of your 20 buyer questions by week 4, or you don’t pay the second half. We agree the 20 questions with you in week 1 and measure where you stand on ChatGPT search and Perplexity. By the end of week 4, at least 5 of those 20 answers name you, on either engine; if you’re already named in 5 or more at the start, the bar is 5 more than your starting count. Same questions, same engines, measured the same way, and you see every answer. It holds when you approve drafts within 48 hours and give us access by day 3. We don’t promise revenue, and the first half isn’t refunded. ### What does a cold email agency do for a startup? It builds the list, sets up the sending domains, writes the emails and runs the follow-ups, so founders only take the calls. We do all of that to a list you approve and count the result in qualified meetings held. We don't close your deals. You run the calls. ### Is an outbound agency different from a cold email agency? Outbound covers every way of reaching people who haven't heard of you, and cold email is one of them. We run cold email and LinkedIn together, to the same approved list, and count both in qualified meetings. ### Who is this for, by stage? Software founders, B2B or B2C, whose sales still come from the founders' network. At pre-seed, sending your first cold emails yourself is often the fastest way to learn who buys, and our guide to [cold email for B2B startups](https://ignura.com/blog/cold-email-for-b2b-startups) shows how. Come to us once you know who you sell to, your warm intros are running out, and outreach is taking founders away from sales calls. ### How much does a cold email agency cost? Ours is priced in steps, never by the hour. The Growth Check is free. The trial week is $1,000. Ignite, the four-week build, is $8,000 fixed. Burn, the monthly run, is $4,000 a month. Sending domains and tools sit in the channel budget, from $4,000 a month at cost with receipts, outside our fee. ### Do you put a booking link in the first email? No. Our cold emails ask for a call in plain words and carry no link. A link in a first email from a domain nobody knows can hurt deliverability, and a reply is easier to give than a booking. Our guide to [cold email for B2B startups](https://ignura.com/blog/cold-email-for-b2b-startups) explains how to write one. ### Is cold email legal in the UK and EU? To companies in the UK, yes, as long as you say who you are and give a way to opt out. Sole traders and some EU countries, such as Germany, need consent first, so LinkedIn or a warm intro is the route there. The [cold email deliverability checklist](https://ignura.com/blog/cold-email-deliverability-checklist-2026) covers the sending side. ## Book your Growth Check Always free. 15 minutes on your problem, with the co-founders who build the fix, not an account manager. [Book your Growth Check](https://ignura.com/book?utm_source=site&utm_medium=problem-email) Book a 15-minute call about your website: https://ignura.com/book