# Launch films and launch help for startups About 53% of Product Hunt’s Products of the Day have a video. We make your launch film and run the launch around it. Free Growth Check. Canonical: https://ignura.com/launch Last updated: 2026-10-27 Author: Ignura ## In short Ignura is a growth team for software founders, B2B or B2C. For launches, we make your launch film and run the launch around it: the plan, one owner, launch day and the follow-up. Price on the call. It comes with a guarantee: named in 5 of your 20 buyer questions by week 4, or you don't pay the second half. Start with a free 15-minute Growth Check. A launch is one week of attention, and the film is the first thing most people see. We make your launch film and run the launch around it: one date, one message, one owner for each channel, and a follow-up that turns the spike into calls and sign-ups. ## Why this is hard A launch is the one week everything has to land at once: the film, the page, the list and the posts. Product Hunt says about 53% of the products that reached Product of the Day since 2021 include a video, so the video is part of the first impression, not an extra. - **The film opens on a logo.** TikTok’s ad research found over 63% of its highest click-through videos land the key message in the first 3 seconds. A film that opens on a logo and music has lost most people by then. - **Nobody owns the date.** The founder is shipping the product, so the launch slides from week to week. The stores add their own wait: Apple says a released version can take up to 24 hours to appear. - **Every channel says something different.** The post, the page and the email get written on different days by different people. A stranger sees three companies. - **The spike dies in a day.** Much of a launch’s value comes in the week after. Product Hunt says 70% of its Product of the Day, Week or Month winners had a first comment from the maker. Someone has to be there to answer. ## What we do in the four weeks ### The plan We set the launch date with you, write the one-line message, give every channel one owner and track every sign-up and call by its source. ### The film We plan it muted first, in six beats, pick the music and cut to it. You get the 16:9 cut, a 9:16 cut laid out again, a feed version, a poster frame and, for an app, a store preview made from the app itself. ### Launch day The film, the posts and the list go out in one tight window, and someone answers every comment. ### The follow-up We follow up with everyone who replied or signed up, push the cut that worked, and write down what worked, the numbers and how to keep it running. ## The number we steer by **Sign-ups and calls from launch week.** The sign-ups or booked calls in the launch window, each tagged to the channel and the cut that brought it. Views and upvotes are colour, not the result. We make your launch film and run the launch around it: the plan, one owner, launch day and the follow-up. Price on the call. You see a free first version of the fix before you pay. Then you’re named in 5 of your 20 buyer questions by week 4. Miss it, and you don’t pay the second half. ## Questions ### Can’t we run the launch ourselves? Many teams do, the week they ship. It slips because the product wins every fight for time, and the follow-up after the day is nobody’s job. If you can give one person the date, the list and the replies for a whole week, try it yourselves first. ### What do you guarantee? Named in 5 of your 20 buyer questions by week 4, or you don’t pay the second half. We agree 20 buyer questions with you in week 1 and measure where you stand on ChatGPT search and Perplexity. By the end of week 4, at least 5 of those 20 answers name you, on either engine. If you’re already named in 5 or more at the start, the bar is 5 more than your starting count. Same questions, same engines, measured the same way, and you see every answer. It holds when you approve drafts within 48 hours and give us access by day 3. Then the goal for month 3 is sales calls from search, traced to the question that brought them: a goal, not part of the guarantee. We don’t promise revenue, and the first half isn’t refunded. ### What happens after I book? The Growth Check is a free 15-minute call. On it we give you a free growth breakdown. If you want to go ahead, we build a free first version of the fix and demo it to you on a second call. You only pay once you’ve seen it work, for the full project and for us to run it. ### Do you make launch films? Yes. We make your launch film and run the launch around it: the plan, one owner, launch day and the follow-up. The film is planned to work muted first, because feeds play video without sound, in six beats from the hook to the end card, and cut to music picked before the edit. You get a 16:9 cut for your site, X, LinkedIn and YouTube, a 9:16 cut laid out again for TikTok, Reels and Shorts, a feed version that opens on movement, a poster frame that reads small, captions for any version with a voice and, for an app, a store preview of 15 to 30 seconds made from the app itself. We made our own first: Ignura’s film, its vertical cut and its share card. ### Do you run Product Hunt launches? Product Hunt can be one channel in the launch week, alongside outbound, creators and your own list. Product Hunt tells makers to post their own product, and no one outside Product Hunt controls the ranking, so we never promise a Product of the Day. We don’t buy upvotes. ### What counts as a good launch? Sign-ups or booked calls in the launch window, each tagged to the channel and the cut that brought it. Views and upvotes are colour, not the result. The number goes in the contract before the launch. ### How much does a launch film cost? Price on the call. It depends on the cuts you need and how much of the launch we run around the film, so we set it once we’ve seen your product and your date. The offer is the same as everywhere else: you see a free first version before you pay, and the guarantee holds. ### Who is this for, by stage? Software founders, B2B or B2C, with a working product and a date in sight, often just after a raise. Before you can name the buyer and the first thing they buy, fix the offer first; a launch only amplifies what is there. ### What if the launch isn’t our real problem? Then we’ll say so before we make a film. If people arrive and don’t sign up, it’s the sign-up page. If they sign up and leave, it’s activation. We say so on the Growth Check. Book a 15-minute call about your website: https://ignura.com/book