# Ignura > Custom websites designed and built by our studio. Launch pages live in a week, full sites and flagship builds. Ignura (ignura.com) is a bespoke web design studio run by Jawad Jalal. We design and build custom websites for founders, small brands and makers, from a one-page launch site to a flagship build with brand and motion. Every project starts with a free 15-minute call. "Designed. Built. Live." We don't do SEO, ads or marketing retainers, and we don't charge by the hour. ## Who it's for Made for founders, small brands and makers. Founders launching something new. Small brands that outgrew a template. Makers who sell what they make. Ignura is run by Jawad Jalal. He designs and builds every site himself, so the person on the call is the person doing the work. ## What we design and build Not a template. Yours. Your site is the first thing people see. Most look like a template, or like nothing, so we design yours and build it. Live in weeks. Your homepage doesn't say what you do. Said in one line. Help with your copy comes with every full site. You launch soon with no site. Live in about a week. A launch page, designed and built. Your site looks like a template. Designed from scratch. Nothing off the shelf. Visitors can't find the next step. One clear next step on every page. Book, buy or get in touch. Your site feels slow. Fast on every screen. Built light and tested on phones. You can't edit your own site. Yours to edit. A CMS you can run yourself. Your site and your brand don't match. One look everywhere. Brand and site designed together. People land and leave. A first screen worth staying for. Then a clear way in. Up close, the details look cheap. Every detail considered. Type, spacing and motion. You've outgrown your first site. A site that fits you now, and grows with you. ## Service pages One page for each of the ten, with the plans and the questions founders ask. - [Website copy that says what you do](https://ignura.com/website-copy): Visitors should get what you do in one line. We write your website copy with you and design the page around it. Book a free 15-minute call. - [Launch page design, live in about a week](https://ignura.com/launch-page): A launch page, designed from scratch and live on your domain in about a week. Built in Framer or custom code. Book a free 15-minute call. - [Bespoke web design, not a template](https://ignura.com/bespoke-web-design): Every page designed from scratch for your brand and your buyers, by one designer, start to finish. Book a free 15-minute call. - [A clear next step on every page](https://ignura.com/website-conversion): We design every page around one clear next step: book, buy or get in touch. Book a free 15-minute call about your site. - [A fast website, built light](https://ignura.com/fast-website): A website built light and tested on real phones, so it feels fast on every screen. Designed and built by one studio. Book a free 15-minute call. - [A website CMS you can run yourself](https://ignura.com/website-cms): A site you can edit yourself, with a CMS built around the content you change most. Designed and built by one studio. Book a free 15-minute call. - [Brand and website, designed together](https://ignura.com/brand-website): Your brand and your site should feel like one thing. We design them together so the look is the same everywhere. Book a free 15-minute call. - [Homepage design, a first screen worth staying for](https://ignura.com/homepage-design): The first screen decides if people stay. We design homepages that say what you do and give a clear way in. Book a free 15-minute call. - [Website details: type, spacing and motion](https://ignura.com/website-details): Type, spacing, states and motion, considered one by one, so your site holds up up close. Designed and built by one studio. Book a free call. - [Website redesign for a business that has grown](https://ignura.com/website-redesign): You built a site in a weekend and the business has moved on. We redesign it to fit where you are and where you are headed. Book a free call. ## How we work Every project starts with a free call. A launch page is live in about a week. Call: a free 15-minute call. You tell us what you're making and who it's for. We say which plan fits and when it could be live. Design: We design every page from scratch, for your brand and your buyers. You review it and we refine it until you sign it off. Nothing is built before you do. Go live: About a week for a launch page. We build it in Framer or custom code, fast on every screen, connect your domain and show you how to edit it. Full sites take two to three weeks. ## Prices Ignura publishes no studio prices: every site is scoped on a free 15-minute call, and you get a fixed price before anything starts. The only prices on the site are the website templates on /templates, in US dollars. ## Templates - [lune](https://ignura.com/templates#lune): a jewellery shop that looks like a big brand. no shopify. an editorial shop site for jewellery brands with 5 to 50 pieces. stripe buy buttons built in. $149 USD, one site per purchase. - [parade](https://ignura.com/templates#parade): a studio site that plays like a showreel. no webflow. an editorial site for video, content and creative studios. the work turns on a wheel as you scroll. $149 USD, one site per purchase. - [tavola](https://ignura.com/templates#tavola): a restaurant site that reads like the room. no squarespace. a one-page site for a trattoria, wine bar or café. today's menu, an open-now line and a booking panel built in. $149 USD, one site per purchase. - [ruled](https://ignura.com/templates#ruled): a launch page that shows the product. no framer. a one-page site for a software or AI product: one product, one plan, one sign-up. the product is built in HTML, not a screenshot. $149 USD, one site per purchase. ## Work - [Jobbie](https://jobbie-hero.vercel.app/ren.html): Hero design, jobbie-hero.vercel.app - [Kleoklaw](https://kleoklaw-hero.vercel.app): Mobile product site build, kleoklaw-hero.vercel.app - [Splitting Point](https://splittingpoint.com): Landing page build, splittingpoint.com - [Bevel](https://bevel.team): 3D art team, bevel.team - [Bidframe](https://bidframe.org): bidframe.org - [Lune](https://lune-template.vercel.app): Ignura template, a jewellery shop, lune-template.vercel.app - [Parade](https://parade-template.vercel.app): Ignura template, a studio site, parade-template.vercel.app - [Tavola](https://tavola-template.vercel.app): Ignura template, a restaurant site, tavola-template.vercel.app - [Ruled](https://ruled-template.vercel.app): Ignura template, a launch page, ruled-template.vercel.app ## Who's behind Ignura Ignura is one designer: Jawad Jalal designs and builds every site himself. Jawad Jalal runs Ignura. He is a designer: Designer and founder. He founded Wayari, Bevel, Bidframe and Weld, was head of product at Nooli, and designs for Okara. His site is https://jawadjalal.com and his X is https://x.com/jawadjalal. ## Contact Book a free 15-minute call: https://ignura.com/book (or email hello@ignura.com). Ask anything: hello@ignura.com ## Pages - [Home](https://ignura.com/): what Ignura does: bespoke websites designed and built for founders, small brands and makers, from a launch page live in about a week to a flagship build. - [Work](https://ignura.com/work): real sites designed and built by Ignura, each linked to the live site. - [Templates](https://ignura.com/templates): ready-made Astro website templates by Ignura: download, edit one data file, deploy free. - [Book a free 15-min call](https://ignura.com/book): a free 15-minute call about your site: what you need, and a fixed price before anything starts. - [Privacy](https://ignura.com/privacy): what Ignura collects, why, and how to have it deleted. ## Pages in Markdown - [Home](https://ignura.com/index.md) - [Book a free 15-min call](https://ignura.com/book.md) - [Work](https://ignura.com/work.md) - [Website templates](https://ignura.com/templates.md) - [Website copy that says what you do](https://ignura.com/website-copy.md) - [Launch page design, live in about a week](https://ignura.com/launch-page.md) - [Bespoke web design, not a template](https://ignura.com/bespoke-web-design.md) - [A clear next step on every page](https://ignura.com/website-conversion.md) - [A fast website, built light](https://ignura.com/fast-website.md) - [A website CMS you can run yourself](https://ignura.com/website-cms.md) - [Brand and website, designed together](https://ignura.com/brand-website.md) - [Homepage design, a first screen worth staying for](https://ignura.com/homepage-design.md) - [Website details: type, spacing and motion](https://ignura.com/website-details.md) - [Website redesign for a business that has grown](https://ignura.com/website-redesign.md) ## Older pages From before Ignura became a web design studio (search, growth and launch pages, free tools and blog posts). They are still live, but they describe services Ignura no longer sells. - [GEO agency for ChatGPT and Perplexity](https://ignura.com/ai-search): How AI engines choose which tools to name: query fan-out, the pages they read and share of answers, measured. GEO for B2B SaaS. We automate it. - [AI Overviews and AI Mode (AEO), automated](https://ignura.com/ai-overviews): What Google's AI Overviews and AI Mode cite, what Google says it needs, and how answer-shaped pages get quoted. Measured, sourced. We automate it. - [Get cited by ChatGPT and Perplexity](https://ignura.com/citations): Where ChatGPT, Perplexity and Google's AI pull their answers from: lists, comparisons, review sites, Reddit. Measured, with the way in. We automate it. - [Agent discoverability for SaaS sites](https://ignura.com/agents): How ChatGPT agent, Perplexity Comet and Claude read your pricing, docs and sign-up, and what MCP, llms.txt and agent payments do today. We automate it. - [SEO content for B2B SaaS: "best X" pages](https://ignura.com/content): Topical authority, comparison, "best X for Y" and alternatives pages, programmatic pages done carefully. What AI engines cite, measured. We automate it. - [Link building and digital PR for SaaS](https://ignura.com/backlinks): Which links move Google rankings and AI citations, how digital PR earns them, and what we refuse to do: PBNs, paid link farms. Measured. We automate it. - [Domain authority and DR: what moves them](https://ignura.com/domain-authority): What Ahrefs DR and Moz DA really are, why Google doesn't use them, what moves them, and why relevance wins. Measured on page one. We automate it. - [Technical SEO for SaaS and AI crawlers](https://ignura.com/technical-seo): Indexing, JavaScript rendering, Core Web Vitals, schema, internal links, GPTBot, PerplexityBot, ClaudeBot and llms.txt, from primary docs. We automate it. - [International SEO for SaaS: localisation](https://ignura.com/localization): Hreflang, ccTLD vs subfolder, localising keywords and pricing, and what ChatGPT says in German, French and Spanish, measured. We automate it. - [GEO and SEO analytics: AI referrals](https://ignura.com/analytics): How we measure share of AI answers, Google rankings and AI referral traffic in GA4 and PostHog, and tie each sign-up to its question. We automate it. - [User activation agency for startups](https://ignura.com/activation): User activation stalls when new sign-ups never reach value. We find that step, test fixes and keep what wins for startups. Book a free Growth Check. - [Signup conversion rate for startups](https://ignura.com/signups): Visitors come, but nobody signs up. We find where people leave your SaaS landing page or sign-up flow and fix it in four weeks. Free Growth Check. - [Paid ads agency for startups](https://ignura.com/ads): Paid ads get more expensive when creatives tire and the page leaks. We rebuild your ads, test them side by side and keep the winner. Free Growth Check. - [Cold email agency for startups](https://ignura.com/email): Sales is just your own network? We run cold email and LinkedIn for B2B startups, to a list you approve. Free first version before you pay. - [UGC and creator ads for startups](https://ignura.com/ugc): People skip anything that looks like an ad. We brief creators your users watch, test the openings and track every video. Free 15-minute Growth Check. - [Launch films and launch help for startups](https://ignura.com/launch): About 53% of Product Hunt's Products of the Day have a video. We make your launch film and run the launch around it. Free Growth Check. - [SEO and GEO for seed-stage SaaS](https://ignura.com/seed-stage-saas): What search work pays off at seed stage: technical basics, a handful of buyer-intent pages and AI-answer visibility, before you have a content team. - [SEO and GEO for Series A SaaS](https://ignura.com/series-a-saas): How search changes after a Series A: scaling buyer-intent pages, programmatic and comparison pages, AI-answer share, and reporting tied to pipeline. - [SEO and GEO for developer tools](https://ignura.com/devtools): Search for devtools: docs that rank and get quoted by AI assistants, comparison and integration pages, and technical SEO for docs sites and changelogs. - [Perplexity SEO agency for B2B SaaS](https://ignura.com/perplexity-seo): Ignura gets B2B SaaS pages ready for Perplexity citations: crawler and firewall access, answer-first pages, the sources it reads and weekly tracking. - [ChatGPT SEO agency: get named in ChatGPT](https://ignura.com/chatgpt-seo): Ignura gets B2B SaaS pages ready to be named in ChatGPT answers: OAI-SearchBot and firewall access, answer-first pages, cited sources and weekly tracking. - [Gemini SEO agency: get named in Gemini](https://ignura.com/gemini-seo): Ignura gets B2B SaaS pages ready to be named in Gemini answers: Google indexing, the Google-Extended setting, answer-first pages and weekly tracking. - [Free tools](https://ignura.com/tools): free tools for startups. - [CAC payback calculator](https://ignura.com/tools/cac-payback-calculator): Free, in-browser CAC, CAC payback period (on gross profit) and LTV:CAC calculator, compared with Lenny's Newsletter payback benchmarks from 16 growth experts (B2C, B2B SMB, B2B enterprise). Nothing stored. - [SERP preview tool](https://ignura.com/tools/serp-preview): Free, in-browser SERP preview and meta title / meta description length checker: desktop pixel widths, cut-off notes, copy as HTML tags. Nothing stored. - [AI crawler checker](https://ignura.com/tools/ai-crawler-checker): Free AI crawler checker: reads a domain's robots.txt (or a pasted one) and shows, for 12 AI user agents (GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, Claude-User, PerplexityBot, Perplexity-User, Google-Extended, Applebot-Extended, CCBot, meta-externalagent), whether each can read the homepage and which robots.txt line decides it, per RFC 9309. Each agent links to its vendor's docs. Free, no sign-up. - [llms.txt generator and checker](https://ignura.com/tools/llms-txt-generator): Free llms.txt generator and checker: builds an llms.txt in the llmstxt.org format (H1, blockquote summary, H2 sections of links) by hand or from a sitemap.xml, checks an existing llms.txt (fetched or pasted) against the format with line numbers, and includes the AI crawler check of robots.txt. llms.txt is a proposed standard; AI companies have not confirmed they use it, and Google says it "will neither harm nor help your site's visibility or rankings in Google Search". Free, no sign-up. - [Schema markup checker](https://ignura.com/tools/schema-markup-checker): Free schema markup checker: reads a page's server HTML (or pasted HTML), lists every JSON-LD schema type (single blocks, arrays, @graph and nested objects), checks Organization, WebSite, WebPage, Article and BlogPosting, FAQPage, BreadcrumbList, SoftwareApplication and Person for the required and recommended fields in Google's structured data docs, and gives a copyable starter for each type a homepage, blog post, FAQ page or product page usually carries but is missing. Notes that Google has limited FAQ rich results to well-known, authoritative government and health sites since August 2023, and that its update log says the feature stopped appearing from 7 May 2026. Free, no sign-up. - [Meta title and description checker](https://ignura.com/tools/meta-tag-checker): Free meta title and description checker (meta tag checker): reads a page's server HTML (or a typed title and description), checks the title and meta description for missing or duplicate tags, pixel width against about 600px for desktop titles and about 920px desktop / 680px mobile for descriptions (Arial 20px and 14px, the same measure as the SERP preview tool), thin text, title same as the H1 or description, and an optional keyword; flags noindex, a canonical pointing elsewhere and missing og:title or og:description. Shows a desktop and mobile snippet preview that updates as you rewrite, and copies the two tags. Google sometimes rewrites titles and descriptions. Free, no sign-up. - [Indexability checker](https://ignura.com/tools/indexability-checker): Free indexability checker (noindex checker): paste one URL to check if the page is indexable by Google. Reads the final status code, the redirect chain, noindex or none in the robots and googlebot meta tags and the X-Robots-Tag header, the robots.txt rule that applies to Googlebot (with the rule and line number), the canonical tag (and a canonical in the Link header), and whether the URL is listed in the site's sitemaps (up to 10 files). Gives one verdict line and a fix for each issue. It checks what the site tells Google, not whether Google has indexed the page; URL Inspection in Search Console shows that. Free, no sign-up. - [Sitemap checker](https://ignura.com/tools/sitemap-checker): Free sitemap checker (XML sitemap validator): type a domain or a sitemap URL. Finds the sitemap through the robots.txt Sitemap lines, then /sitemap.xml and /sitemap_index.xml, and walks sitemap index files (up to 10 files). Checks that each file is valid XML with the right root tag and namespace, the 50,000 URL and 50MB limits, that every loc is a full URL on the same host (www and non www, http and https), duplicates, URLs with #, and lastmod format and future dates. Counts image, video and news tags. Checks a sample of up to 10 listed pages for a 200 status, redirects, noindex and a canonical pointing elsewhere. It checks the sitemap file, not whether Google has read it; the Sitemaps report in Search Console shows that. Free, no sign-up. - [Cold email checker](https://ignura.com/tools/cold-email-checker): Free, in-browser, rules-based cold email checker: length, reading level, spam words, links, questions and the ask, each with its rule and source. No score, nothing stored. - [Sales funnel calculator](https://ignura.com/tools/sales-funnel-calculator): Free, in-browser sales funnel and sales pipeline calculator: works backward from a customer goal through your own close rate and show rate to demos held and booked, with optional reply and booked-from-reply rates for people to contact. Per month or per week. No benchmarks, nothing stored. - [Influencer engagement rate calculator](https://ignura.com/tools/influencer-engagement-rate-calculator): Free, in-browser calculator for a creator's pasted post numbers: engagement rate by followers and by views, cost per engagement and cost per 1,000 views from their fee, one post or the last few (average, median, outliers). Shows Hootsuite's dated averages for business accounts, by followers, as a rough line. No account lookup, no grade, nothing stored. - [Headline analyzer](https://ignura.com/tools/headline-analyzer): Free, in-browser, rules-based headline and hook checker: length, openers, detail, promise, hype words and caps, each with its rule and Ignura editorial guide. No score, nothing stored. - [App Store screenshot size checker](https://ignura.com/tools/screenshot-sizer): Free, in-browser check and resize of App Store screenshots against Apple's current sizes. - [Signup conversion rate calculator](https://ignura.com/tools/signup-conversion-rate-calculator): Free, in-browser signup conversion rate calculator: sign-ups ÷ visitors × 100, compared only with sourced SaaS benchmarks that count the same visitors (Oribi, Unbounce, First Page Sage, Heap), a by-channel view and a what-if. Nothing stored. - [Activation rate calculator](https://ignura.com/tools/activation-rate-calculator): Free, in-browser activation rate calculator with published SaaS benchmarks and a funnel drop-off check. - [UTM builder](https://ignura.com/tools/utm-builder): Free, in-browser UTM link builder with presets for X, LinkedIn, newsletters, cold email and Product Hunt, each mapped to the GA4 default channel it most likely lands in (Google's rules quoted and linked). Flags mixed case, spaces and duplicate tags. Bulk mode, CSV download and QR code. Nothing stored. - [Kindling, the Ignura blog](https://ignura.com/blog): older posts on growth, search and launches. - [SEO KPIs to track, including AI answers](https://ignura.com/blog/seo-kpis-to-track): The SEO KPIs a SaaS startup should track: organic sign-ups, non-brand clicks, CTR, indexed pages, AI assistant visits and share of AI answers. - [SaaS SEO content strategy: what to publish first](https://ignura.com/blog/saas-seo-content-strategy): A SaaS SEO content strategy: map content types to buyer searches, score topics, build clusters, brief each page and keep every page current. - [B2B SaaS SEO strategy: a planning framework](https://ignura.com/blog/b2b-saas-seo-strategy): A B2B SaaS SEO strategy framework: set the goal, map buyer searches, pick searches you can win, choose page types, plan links and AI answers, then review. - [How to do a content audit for a SaaS site](https://ignura.com/blog/how-to-do-a-content-audit): How to do a content audit on a SaaS site: list every page, pull Search Console and GA4 data, then keep, update, merge, redirect or remove each one. - [Technical SEO audit for startups: a step-by-step guide](https://ignura.com/blog/technical-seo-audit-for-startups): How to run a technical SEO audit on a startup site for free: indexing, status codes, redirects, canonicals, robots.txt, sitemaps, rendering and speed. - [SaaS SEO audit checklist: what to check, in order](https://ignura.com/blog/saas-seo-audit-checklist): A SaaS SEO audit checklist in order: indexing, technical basics, titles, pages per search, cannibalisation, internal links, AI search and measurement. - [AEO and GEO checklist for SaaS sites](https://ignura.com/blog/aeo-geo-checklist): An AEO and GEO checklist for SaaS sites: crawler access, answer-first pages, schema that matches the page, third-party mentions and a weekly prompt test. - [Brand mentions vs backlinks for Google and AI answers](https://ignura.com/blog/brand-mentions-vs-backlinks): Brand mentions vs backlinks: what each does for Google rankings and AI answers, what Google has and has not said, and how a SaaS startup can earn both. - [SaaS link building without buying links](https://ignura.com/blog/saas-link-building): How seed and Series A SaaS teams earn links without buying them: what to link to, which link types work, what Google calls spam, and how to track it. - [SaaS keyword research for startups, with free tools](https://ignura.com/blog/saas-keyword-research): How to do SaaS keyword research with free tools: start from buyer problems, read the live results, map each term to one page, and add the AI prompts too. - [Website not indexed by Google? How to find out why and fix it](https://ignura.com/blog/website-not-indexed-by-google): Why Google is not indexing your website or a page on it, how to check in Search Console, what each indexing status means, and the fix for each one. - [How long does SEO take for a new B2B SaaS?](https://ignura.com/blog/how-long-does-saas-seo-take): How long SEO takes for a new B2B SaaS, per Google guidance: getting indexed first, what sets the pace, why AI answers differ and how to tell it works. - [How to make your SaaS docs show up in ChatGPT and Claude](https://ignura.com/blog/docs-in-chatgpt-and-claude): How to get your SaaS docs read and cited by ChatGPT and Claude: the six crawlers to allow, docs that load without JavaScript, llms.txt, .md copies, tests. - [How to get cited by Perplexity: what its own docs say](https://ignura.com/blog/how-to-get-cited-by-perplexity): How to get cited by Perplexity, from its docs: allow PerplexityBot in robots.txt and your firewall, know what Perplexity-User does, write quotable pages. - [AEO vs SEO vs GEO: what each means and what to do first](https://ignura.com/blog/aeo-vs-seo-vs-geo): AEO, SEO and GEO in plain words: what each term means, where they overlap, where they differ, and what a SaaS startup should do first, from the sources. - [Schema markup for SaaS sites: what Google supports](https://ignura.com/blog/schema-markup-for-saas): The schema markup a SaaS site should add, from Google's docs: Organization, WebSite, Article, SoftwareApplication, breadcrumbs, and where FAQPage stands. - [How to show up in Google AI Overviews](https://ignura.com/blog/how-to-show-up-in-google-ai-overviews): Google says AI Overviews need no special markup or AI files. What a page does need to be linked, how to check yours, and how to measure it. - [How to get your SaaS recommended by ChatGPT](https://ignura.com/blog/get-saas-recommended-by-chatgpt): How a SaaS gets named when buyers ask ChatGPT for tools. Let OpenAI's search crawler in, say plainly what you are, get on the pages it reads, then test. - [How to track whether AI answers mention you](https://ignura.com/blog/how-to-track-ai-visibility): Check if ChatGPT, Perplexity and Google's AI name your brand: build a prompt set, log citations, track share of answers and find the sources to win. - [Next.js technical SEO: a checklist for the App Router](https://ignura.com/blog/nextjs-technical-seo): A Next.js SEO checklist for the App Router: metadata, canonicals, sitemaps, robots, rendering choices, structured data and letting AI crawlers in. - [AI crawlers in robots.txt: which to allow and which to block](https://ignura.com/blog/ai-crawlers-robots-txt): GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended explained: what each does and the robots.txt lines to allow search, not training. - [What is llms.txt and should your site have one](https://ignura.com/blog/what-is-llms-txt): What llms.txt is, what goes in it, a real example, which AI tools say they read it, and how to add one to your site in about ten minutes. - [SEO agency vs in-house: which one a startup needs first](https://ignura.com/blog/seo-agency-vs-in-house-for-startups): SEO agency, freelancer or first in-house hire? How to choose by stage, what each costs, what each is good at, and the work to do before you hire anyone. - [How to track ChatGPT traffic in GA4](https://ignura.com/blog/track-chatgpt-traffic-in-ga4): Find ChatGPT, Perplexity and Gemini visits in GA4, build an AI assistants channel group, tie them to sign-ups, and see what the numbers miss. - [Programmatic SEO for SaaS: what to build and what to skip](https://ignura.com/blog/programmatic-seo-for-saas): Programmatic SEO for SaaS: which page types work, how to build the data model, the quality gates that keep thin pages out, and how to ship in batches. - [SaaS comparison pages: how to write vs and alternatives pages](https://ignura.com/blog/saas-comparison-pages): How to write SaaS comparison pages: when to build vs, best and alternatives pages, how to structure them, stay fair to rivals and get cited in AI answers. - [SEO for SaaS startups: the first 90 days](https://ignura.com/blog/seo-for-saas-startups): SEO for SaaS startups in the first 90 days: the technical basics, buyer-intent queries, comparison pages, AI citations, and when to hire help. - [How to get cited in AI answers](https://ignura.com/blog/how-to-get-cited-in-ai-answers): How startups get cited in AI answers: write pages models pull from, answer first, publish facts, add llms.txt, and test buyer prompts each week. - [How to improve signup conversion rate](https://ignura.com/blog/how-to-improve-signup-conversion-rate): How to improve signup conversion rate: find where visitors leave before they sign up, fix that step, and test the change against what you have now. - [Founder-led content on LinkedIn: a weekly system](https://ignura.com/blog/founder-led-content-linkedin): Founder-led content on LinkedIn: what to post, where ideas come from, a weekly routine that fits around sales, and how to tell if it brings buyers. - [Meta ads for app installs: a first test plan](https://ignura.com/blog/meta-ads-for-app-installs): Meta ads for app installs: set up tracking first, pick the right campaign, test creative in small batches and judge results on cost per real user. - [PostHog vs Mixpanel for startups: which to pick](https://ignura.com/blog/posthog-vs-mixpanel-for-startups): PostHog vs Mixpanel for startups: free tiers, setup, session replay and pricing compared, plus how to choose and the events to track from day one. - [How to book more demos as a B2B startup](https://ignura.com/blog/how-to-book-more-demos): How to book more demos: reach the right people, ask in plain words, follow up, make booking take one step and cut no-shows. A guide for B2B startups. - [Cold email reply rate benchmarks, with sources](https://ignura.com/blog/cold-email-reply-rate-benchmarks): Cold email reply rate benchmarks from Hunter, Instantly, Smartlead and RevenueFlow, side by side with each sample and definition, and why yours varies. - [B2B lead generation for startups: a plain guide](https://ignura.com/blog/b2b-lead-generation-for-startups): B2B lead generation for startups: agree what a lead is, build the list by hand, run one channel at a time and count meetings held, not names in a CRM. - [Early-stage startup metrics: what to set up first](https://ignura.com/blog/early-stage-startup-metrics): The few metrics a web or B2B SaaS startup should track first: the events to log, UTM rules, a how-did-you-hear question and a one-page weekly report. - [Content marketing for B2B startups: a plan for a team of one](https://ignura.com/blog/content-marketing-for-b2b-startups): A content plan for B2B startups with a small team: write from your sales calls, post where buyers already read, and count sign-ups and demos, not views. - [When to start paid ads as an early-stage startup](https://ignura.com/blog/when-to-start-paid-ads): Start paid ads once people stay and you can track a sign-up. How to size a first test from your own CPC and sign-up rate, and when to stop or scale. - [SEO for startups with no budget: what to do in-house](https://ignura.com/blog/seo-for-startups-no-budget): SEO for startups with no budget: find the problems buyers type, write one page per problem, ship free tools, check the basics and get read by AI search. - [Signup conversion rate: the formula and real benchmarks](https://ignura.com/blog/signup-conversion-rate): Signup conversion rate is sign-ups divided by visitors, times 100. Here is which visitors to count, sourced SaaS benchmarks, and what to check before ads. - [SaaS activation rate benchmarks, with the definitions](https://ignura.com/blog/saas-activation-rate-benchmark): SaaS activation rate benchmarks from Lenny's Newsletter and Userpilot, side by side with each one's definition and sample, and why yours may not compare. - [How to track app installs: a startup guide](https://ignura.com/blog/how-to-track-app-installs): How to track app installs from TikTok, creators and ads: what to track first, UTMs, App Store and Play campaign links, codes, and a simple weekly report. - [How to improve activation rate: a plain guide](https://ignura.com/blog/how-to-improve-activation-rate): How to improve activation rate: define the moment your product clicks, find the step where new users drop off, fix the onboarding leaks and test the fix. - [How to get your first B2B customers](https://ignura.com/blog/how-to-get-first-b2b-customers): How to get your first B2B customers: pick one narrow group, win the first ten by hand, fix what blocks a yes, then build outbound and search that repeat. - [Cold email for B2B startups: a plain guide](https://ignura.com/blog/cold-email-for-b2b-startups): Cold email for B2B startups: who to email, the UK and EU rules in plain words, how to write the first email, and how to ask for a call without a link. - [UGC ads for apps: test hooks, scale the winner](https://ignura.com/blog/ugc-ads-for-apps): How to run UGC ads for apps: test hooks side by side, scale the winner with creators and clippers, and report installs every week, with views second. - [Growth agency for startups: how to choose one](https://ignura.com/blog/growth-agency-for-startups): What a growth agency for startups should do: name your growth problem, build the fix, run it. The 8 common problems and how to choose the right agency. - [Cold email deliverability checklist for 2026](https://ignura.com/blog/cold-email-deliverability-checklist-2026): A 2026 cold email deliverability checklist: separate domains, aligned SPF, DKIM and DMARC, Google, Yahoo and Outlook rules, and the UK opt-out. - [App Store and Google Play character limits: name, subtitle, keywords and more](https://ignura.com/blog/app-store-character-limits): App Store: name 30, subtitle 30, keywords 100 bytes, promo text 170, description 4,000. Google Play: title 30, short description 80, full description 4,000. - [App icon sizes for iOS and Android in 2026 (and why App Store Connect rejects yours)](https://ignura.com/blog/app-icon-sizes): Every app icon size you need: 1024 × 1024 for the App Store, 180 px for iPhone, 512 × 512 for Google Play, and Android launcher sizes from 48 to 192 px. - [Outbound after you raise: how to turn funding into pipeline](https://ignura.com/blog/outbound-after-raising): Just raised and sales is still your own network? How to set up outbound after a round: ICP, safe sending domains, sequences, and meetings held. - [Creator campaign after raising: how to run an influencer push that brings sign-ups](https://ignura.com/blog/creator-campaign-after-raising): Just raised and your ads look like ads? How to run a creator push after a round: many small creators, tested hooks, and tracked sign-ups. - [What to do after raising funding: a 30-day launch plan](https://ignura.com/blog/post-raise-launch-plan): A 30-day plan after you raise: pick one offer, ship a launch window, and turn funding into demos with outbound, creators and a clear calendar. - [App Store screenshot sizes in 2026: what Apple and Google Play actually require](https://ignura.com/blog/app-store-screenshot-sizes): App Store and Google Play screenshot sizes for 2026: 1206 × 2622 for iPhone, 2064 × 2752 for 13-inch iPad, Play's 2:1 rule and the 1024 × 500 feature graphic. - [TestFlight as your first activation test](https://ignura.com/blog/testflight-beta-testing-tips): Treat your TestFlight beta as the first activation test. One question, the right testers, fast fixes, and an activation rate you can measure. - [App marketing cost in 2026: what goes in the budget](https://ignura.com/blog/app-marketing-cost-2026): What app marketing costs in 2026: the fixed costs, each budget line by growth problem, published prices we can link, and what to pay for first. - [App Store preview video specs for 2026](https://ignura.com/blog/app-store-preview-video-specs-2026): Apple's App Store preview specs for 2026, from their developer docs: length, pixels, codecs, poster frame, and a cut that works muted. - [Launch video examples for software startups](https://ignura.com/blog/launch-film-examples): Four launch video examples for software startups: Dollar Shave Club, Dropbox, Slack and Arc, plus a muted six-beat plan, and how we make ours. - [How to get your first 1,000 users](https://ignura.com/blog/first-1000-app-users): How to get your first 1,000 users as a software founder: pick one group, recruit ten by hand, fix the leaks, then launch in a few places. - [TikTok marketing for apps: a practical playbook for founders](https://ignura.com/blog/tiktok-marketing-for-apps): How to market an app on TikTok: formats that work, how to film them, when to use creators and Spark Ads, and what to measure. Steps, not hype. - [App press kit: what to include, with a copy-paste template](https://ignura.com/blog/app-press-kit): What goes in an app press kit: fact sheet, short and long descriptions, screenshots, icon, video and founder bio, with a template you can copy. - [How to build a waitlist for your app before launch](https://ignura.com/blog/app-waitlist): A step-by-step way to build an app waitlist before launch: the page, the offer, where to find sign-ups and the emails that turn them into installs. - [Landing page for a mobile app: what to put on it (and in what order)](https://ignura.com/blog/mobile-app-landing-page): What a mobile app landing page needs, section by section: headline, proof, demo, store badges and FAQ. A practical build order for founders. - [How Much Does UGC for Apps Cost? Per-Video Math for Founders](https://ignura.com/blog/ugc-for-apps-cost): What UGC for an app costs per video: JoinBrands, Billo and Insense prices we checked, next to a studio batch. - [How to launch on Product Hunt](https://ignura.com/blog/product-hunt-launch): How to launch on Product Hunt as one channel for software founders: set a goal, prep the page and maker comment, run the day, then follow up with content. - [App launch checklist 2026, week by week](https://ignura.com/blog/app-launch-checklist): A week-by-week app launch checklist for 2026: Apple's screenshot and release rules, the Android test wait, launch week, and what to measure after. - [A landing page hero that says what the app does in one line](https://ignura.com/blog/landing-page-one-line): How to write a landing-page headline that says what the app does in one line, plus the hero moment, one action, and only proof you actually have. - [App Store listing copy for sign-ups](https://ignura.com/blog/app-store-listing-copy): Treat the App Store listing as your app's sign-up page. Write the subtitle, keywords and first lines so people install, then measure conversion. - [Before you submit: the checklist that keeps your launch date](https://ignura.com/blog/before-you-submit): Work back from launch day: what has to be true a week out, three days out and the night before, so App Review or a broken link doesn't move the date. - [UGC for apps: how to brief creators, plus five hook formats that work](https://ignura.com/blog/ugc-for-apps): How we brief UGC creators for consumer apps: the one-page brief, what to send, what to leave open, and five hook formats worth testing. - [Why we started Ignura](https://ignura.com/blog/why-we-started-ignura): Ignura builds growth fixes for startups from pre-seed to Series A. Why we started, why we moved from launches to growth, and how we work. ## Older pages in Markdown Every older page above has a plain Markdown copy for agents at its own URL plus .md. - [GEO agency for ChatGPT and Perplexity](https://ignura.com/ai-search.md) - [AI Overviews and AI Mode (AEO), automated](https://ignura.com/ai-overviews.md) - [Get cited by ChatGPT and Perplexity](https://ignura.com/citations.md) - [Agent discoverability for SaaS sites](https://ignura.com/agents.md) - [SEO content for B2B SaaS: "best X" pages](https://ignura.com/content.md) - [Link building and digital PR for SaaS](https://ignura.com/backlinks.md) - [Domain authority and DR: what moves them](https://ignura.com/domain-authority.md) - [Technical SEO for SaaS and AI crawlers](https://ignura.com/technical-seo.md) - [International SEO for SaaS: localisation](https://ignura.com/localization.md) - [GEO and SEO analytics: AI referrals](https://ignura.com/analytics.md) - [SEO and GEO for seed-stage SaaS](https://ignura.com/seed-stage-saas.md) - [SEO and GEO for Series A SaaS](https://ignura.com/series-a-saas.md) - [SEO and GEO for developer tools](https://ignura.com/devtools.md) - [Perplexity SEO agency for B2B SaaS](https://ignura.com/perplexity-seo.md) - [ChatGPT SEO agency: get named in ChatGPT](https://ignura.com/chatgpt-seo.md) - [Gemini SEO agency: get named in Gemini](https://ignura.com/gemini-seo.md) - [User activation agency for startups](https://ignura.com/activation.md) - [Signup conversion rate for startups](https://ignura.com/signups.md) - [Paid ads agency for startups](https://ignura.com/ads.md) - [Cold email agency for startups](https://ignura.com/email.md) - [UGC and creator ads for startups](https://ignura.com/ugc.md) - [Launch films and launch help for startups](https://ignura.com/launch.md) - [Free tools](https://ignura.com/tools.md) - [CAC payback calculator](https://ignura.com/tools/cac-payback-calculator.md) - [SERP preview tool](https://ignura.com/tools/serp-preview.md) - [AI crawler checker](https://ignura.com/tools/ai-crawler-checker.md) - [llms.txt generator and checker](https://ignura.com/tools/llms-txt-generator.md) - [Schema markup checker](https://ignura.com/tools/schema-markup-checker.md) - [Meta title and description checker](https://ignura.com/tools/meta-tag-checker.md) - [Indexability checker](https://ignura.com/tools/indexability-checker.md) - [Sitemap checker](https://ignura.com/tools/sitemap-checker.md) - [Cold email checker](https://ignura.com/tools/cold-email-checker.md) - [Sales funnel calculator](https://ignura.com/tools/sales-funnel-calculator.md) - [Influencer engagement rate calculator](https://ignura.com/tools/influencer-engagement-rate-calculator.md) - [Headline analyzer](https://ignura.com/tools/headline-analyzer.md) - [App Store screenshot size checker](https://ignura.com/tools/screenshot-sizer.md) - [Signup conversion rate calculator](https://ignura.com/tools/signup-conversion-rate-calculator.md) - [Activation rate calculator](https://ignura.com/tools/activation-rate-calculator.md) - [UTM builder](https://ignura.com/tools/utm-builder.md) - [SEO KPIs to track, including AI answers](https://ignura.com/blog/seo-kpis-to-track.md) - [SaaS SEO content strategy: what to publish first](https://ignura.com/blog/saas-seo-content-strategy.md) - [B2B SaaS SEO strategy: a planning framework](https://ignura.com/blog/b2b-saas-seo-strategy.md) - [How to do a content audit for a SaaS site](https://ignura.com/blog/how-to-do-a-content-audit.md) - [Technical SEO audit for startups: a step-by-step guide](https://ignura.com/blog/technical-seo-audit-for-startups.md) - [SaaS SEO audit checklist: what to check, in order](https://ignura.com/blog/saas-seo-audit-checklist.md) - [AEO and GEO checklist for SaaS sites](https://ignura.com/blog/aeo-geo-checklist.md) - [Brand mentions vs backlinks for Google and AI answers](https://ignura.com/blog/brand-mentions-vs-backlinks.md) - [SaaS link building without buying links](https://ignura.com/blog/saas-link-building.md) - [SaaS keyword research for startups, with free tools](https://ignura.com/blog/saas-keyword-research.md) - [Website not indexed by Google? How to find out why and fix it](https://ignura.com/blog/website-not-indexed-by-google.md) - [How long does SEO take for a new B2B SaaS?](https://ignura.com/blog/how-long-does-saas-seo-take.md) - [How to make your SaaS docs show up in ChatGPT and Claude](https://ignura.com/blog/docs-in-chatgpt-and-claude.md) - [How to get cited by Perplexity: what its own docs say](https://ignura.com/blog/how-to-get-cited-by-perplexity.md) - [AEO vs SEO vs GEO: what each means and what to do first](https://ignura.com/blog/aeo-vs-seo-vs-geo.md) - [Schema markup for SaaS sites: what Google supports](https://ignura.com/blog/schema-markup-for-saas.md) - [How to show up in Google AI Overviews](https://ignura.com/blog/how-to-show-up-in-google-ai-overviews.md) - [How to get your SaaS recommended by ChatGPT](https://ignura.com/blog/get-saas-recommended-by-chatgpt.md) - [How to track whether AI answers mention you](https://ignura.com/blog/how-to-track-ai-visibility.md) - [Next.js technical SEO: a checklist for the App Router](https://ignura.com/blog/nextjs-technical-seo.md) - [AI crawlers in robots.txt: which to allow and which to block](https://ignura.com/blog/ai-crawlers-robots-txt.md) - [What is llms.txt and should your site have one](https://ignura.com/blog/what-is-llms-txt.md) - [SEO agency vs in-house: which one a startup needs first](https://ignura.com/blog/seo-agency-vs-in-house-for-startups.md) - [How to track ChatGPT traffic in GA4](https://ignura.com/blog/track-chatgpt-traffic-in-ga4.md) - [Programmatic SEO for SaaS: what to build and what to skip](https://ignura.com/blog/programmatic-seo-for-saas.md) - [SaaS comparison pages: how to write vs and alternatives pages](https://ignura.com/blog/saas-comparison-pages.md) - [SEO for SaaS startups: the first 90 days](https://ignura.com/blog/seo-for-saas-startups.md) - [How to get cited in AI answers](https://ignura.com/blog/how-to-get-cited-in-ai-answers.md) - [How to improve signup conversion rate](https://ignura.com/blog/how-to-improve-signup-conversion-rate.md) - [Founder-led content on LinkedIn: a weekly system](https://ignura.com/blog/founder-led-content-linkedin.md) - [Meta ads for app installs: a first test plan](https://ignura.com/blog/meta-ads-for-app-installs.md) - [PostHog vs Mixpanel for startups: which to pick](https://ignura.com/blog/posthog-vs-mixpanel-for-startups.md) - [How to book more demos as a B2B startup](https://ignura.com/blog/how-to-book-more-demos.md) - [Cold email reply rate benchmarks, with sources](https://ignura.com/blog/cold-email-reply-rate-benchmarks.md) - [B2B lead generation for startups: a plain guide](https://ignura.com/blog/b2b-lead-generation-for-startups.md) - [Early-stage startup metrics: what to set up first](https://ignura.com/blog/early-stage-startup-metrics.md) - [Content marketing for B2B startups: a plan for a team of one](https://ignura.com/blog/content-marketing-for-b2b-startups.md) - [When to start paid ads as an early-stage startup](https://ignura.com/blog/when-to-start-paid-ads.md) - [SEO for startups with no budget: what to do in-house](https://ignura.com/blog/seo-for-startups-no-budget.md) - [Signup conversion rate: the formula and real benchmarks](https://ignura.com/blog/signup-conversion-rate.md) - [SaaS activation rate benchmarks, with the definitions](https://ignura.com/blog/saas-activation-rate-benchmark.md) - [How to track app installs: a startup guide](https://ignura.com/blog/how-to-track-app-installs.md) - [How to improve activation rate: a plain guide](https://ignura.com/blog/how-to-improve-activation-rate.md) - [How to get your first B2B customers](https://ignura.com/blog/how-to-get-first-b2b-customers.md) - [Cold email for B2B startups: a plain guide](https://ignura.com/blog/cold-email-for-b2b-startups.md) - [UGC ads for apps: test hooks, scale the winner](https://ignura.com/blog/ugc-ads-for-apps.md) - [Growth agency for startups: how to choose one](https://ignura.com/blog/growth-agency-for-startups.md) - [Cold email deliverability checklist for 2026](https://ignura.com/blog/cold-email-deliverability-checklist-2026.md) - [App Store and Google Play character limits: name, subtitle, keywords and more](https://ignura.com/blog/app-store-character-limits.md) - [App icon sizes for iOS and Android in 2026 (and why App Store Connect rejects yours)](https://ignura.com/blog/app-icon-sizes.md) - [Outbound after you raise: how to turn funding into pipeline](https://ignura.com/blog/outbound-after-raising.md) - [Creator campaign after raising: how to run an influencer push that brings sign-ups](https://ignura.com/blog/creator-campaign-after-raising.md) - [What to do after raising funding: a 30-day launch plan](https://ignura.com/blog/post-raise-launch-plan.md) - [App Store screenshot sizes in 2026: what Apple and Google Play actually require](https://ignura.com/blog/app-store-screenshot-sizes.md) - [TestFlight as your first activation test](https://ignura.com/blog/testflight-beta-testing-tips.md) - [App marketing cost in 2026: what goes in the budget](https://ignura.com/blog/app-marketing-cost-2026.md) - [App Store preview video specs for 2026](https://ignura.com/blog/app-store-preview-video-specs-2026.md) - [Launch video examples for software startups](https://ignura.com/blog/launch-film-examples.md) - [How to get your first 1,000 users](https://ignura.com/blog/first-1000-app-users.md) - [TikTok marketing for apps: a practical playbook for founders](https://ignura.com/blog/tiktok-marketing-for-apps.md) - [App press kit: what to include, with a copy-paste template](https://ignura.com/blog/app-press-kit.md) - [How to build a waitlist for your app before launch](https://ignura.com/blog/app-waitlist.md) - [Landing page for a mobile app: what to put on it (and in what order)](https://ignura.com/blog/mobile-app-landing-page.md) - [How Much Does UGC for Apps Cost? Per-Video Math for Founders](https://ignura.com/blog/ugc-for-apps-cost.md) - [How to launch on Product Hunt](https://ignura.com/blog/product-hunt-launch.md) - [App launch checklist 2026, week by week](https://ignura.com/blog/app-launch-checklist.md) - [A landing page hero that says what the app does in one line](https://ignura.com/blog/landing-page-one-line.md) - [App Store listing copy for sign-ups](https://ignura.com/blog/app-store-listing-copy.md) - [Before you submit: the checklist that keeps your launch date](https://ignura.com/blog/before-you-submit.md) - [UGC for apps: how to brief creators, plus five hook formats that work](https://ignura.com/blog/ugc-for-apps.md) - [Why we started Ignura](https://ignura.com/blog/why-we-started-ignura.md) ## Optional - [Full facts and the full text of every older page and post](https://ignura.com/llms-full.txt) - [Kindling RSS feed](https://ignura.com/blog/feed.xml)