# Website details: type, spacing and motion

Type, spacing, states and motion, considered one by one, so your site holds up up close. Designed and built by one studio. Book a free call.

Canonical: https://ignura.com/website-details
Last updated: 2026-10-30
Author: Ignura

## In short

- Details are the small decisions: type, spacing, buttons, states and motion. Visitors feel them even if they cannot name them.
- Cheap-looking sites usually share a few faults: uneven spacing, mismatched buttons and nothing that responds. All of them are fixable.
- We set rules for each and check the built page against the design, so the finished site holds up up close.
- Start with a free 15-minute call.

## Why it’s hard

Nobody notices a good detail, and everybody notices a bad one.

- **They hide in plain sight.** A button three pixels off or a heading that jumps by a different amount on each page. Nobody can say what is wrong, only that it feels off.
- **The design is not the page.** What was drawn and what was built drift apart. The small differences are where the cheapness comes from.
- **It takes time nobody budgets.** Details come last, so they are the first thing cut when a deadline closes in.
- **States are forgotten.** Hover, focus, loading and error are rarely designed. A site with no states feels flat and unfinished.

## What we build

The small things, designed on purpose and checked.

- **Type set properly.** The right fonts for your brand, with sizes, line lengths and weights chosen so reading is easy.
- **A spacing system.** One scale for the gaps between things, used everywhere, so the page has rhythm instead of luck.
- **Every state designed.** Hover, focus, active and loading states for every button and link, so the site responds when touched.
- **Motion with a purpose.** Small movements that explain what is happening, kept light so they never slow the page.

## Call. Design. Go live

- **Call.** 15 minutes, free. You tell us what you’re making and who it’s for. We say which plan fits and when it could be live.
- **Design.** Every page, from scratch. We design every page from scratch, for your brand and your buyers. You review it and we refine it until you sign it off. Nothing is built before you do.
- **Go live.** About a week for a launch page. We build it in Framer or custom code, fast on every screen, connect your domain and show you how to edit it. Full sites take two to three weeks.

## Plans

Details are considered in every plan. Flagship builds go furthest, with motion and custom touches throughout. Every project starts with a free 15-minute call. You get a plan, a fixed price and a date before anything is built.

### Launch page

For founders who launch soon and have no site yet. Live in about a week.

- One page, designed from scratch
- Built in Framer or custom code
- Connected to your domain
- A walkthrough so you can edit it

### Full site

For a company that needs its whole story told. Two to three weeks.

- Five to eight pages, each designed
- A CMS you can run yourself
- Help with the copy
- Tested on real phones

### Flagship

For a brand that wants to stand apart. Timeline set with you first.

- Brand and site designed together
- Motion and custom features
- Custom code where it helps
- Every detail considered

## Questions

### What do you mean by details?

The typography, spacing, buttons, hover and focus states, forms, icons and motion. The small decisions that make a site feel considered.

### Can you fix the details on my current site?

Sometimes. On the call we go through it with you and point out what we would change first, then say whether a polish or a rebuild fits.

### Is this only for flagship builds?

No. Every plan gets the basics right: type, spacing and states. Flagship builds add the extra motion and custom touches.

### Do you check the finished site against the design?

Yes. We compare the built page to the design and fix the differences before launch.

### Will you add lots of animation?

Only where it helps. We prefer a few well-judged movements to a site that moves all the time.

Book a 15-minute call about your website: https://ignura.com/book