the short version
- The free teardown is a week with your app, a written teardown and 2–3 mockups. It costs £0.
- Single pieces start at £1,500 (App Store screenshots or a UGC batch). A landing page or a launch film is from £3,000.
- Ignite, the whole launch, is four weeks from £16,000 ($21,000). Burn, the monthly plan, is from £6,000 a month.
- Under £3,000 is paid upfront. £3,000 and up is 50% upfront and 50% on delivery. Never hourly.
In this post6 sections
A launch is not one invoice. It is the screenshots, the page, the film, the videos and the day, and you can buy one of those or all of them. Here is our menu for 2026, the same numbers as on the pricing page. Nothing on this page is a guess about what other studios charge.
What does Ignura charge?
These are the pieces, in pounds. US visitors see the same numerals in dollars, except Ignite, which is $21,000.
- Free teardown. We use your app for a week, then send a written teardown and 2–3 mockups of fixes. One week. £0.
- App Store screenshots. A full set, plus an icon review. About a week. From £1,500. What that includes.
- Landing page. One page, designed and built. One to two weeks. From £3,000. The page.
- App polish. Onboarding and 3–5 key screens, handed off in Figma. Two weeks. From £4,000.
- Launch film. 30–60 seconds, for X, your site and the App Store. Two weeks. From £3,000. The film.
- UGC batch. 10–20 videos, scripted, filmed and edited. One to two weeks. From £1,500. The videos.
- Launch day. The plan, then we run the day with you. One week plus the day. From £2,000.
A working product is enough. TestFlight is fine. You do not need to be on the App Store yet, and we do not build the product.
What does a whole launch cost?
Ignite is the whole launch, start to finish, from one team: screenshots, the page, polish, the film, a UGC batch and launch day. Four weeks. From £16,000, or $21,000.
That is the number to use when someone asks what a full Ignura launch costs in 2026. If you only need one piece, pay for that piece. Screenshots at £1,500 are not a £16,000 job.
What if I only need one thing?
Buy one thing. A lot of founders start with screenshots, a landing page or a UGC batch, then add the rest once they have seen how we work. Every item on the menu stands alone.
What does it cost to keep going after launch?
Burn is the monthly plan: campaigns, design on call, and 20, 30 or 40 UGC videos a month, at £6,000, £8,000 or £10,000. Paid monthly in advance, with one month’s notice to stop. You keep everything we made either way.
How do you pay?
Fixed price for a fixed scope. Never hourly.
- Under £3,000: 100% upfront.
- £3,000 and up: 50% upfront, 50% on delivery.
- Burn: monthly in advance, one month’s notice.
Our first 3 clients get up to 50% off. In return we ask for a testimonial, permission to post the before/after, and one intro to another founder.
What should I budget before I talk to anyone?
Budget the jobs you actually need, not a round number you saw in a thread. If the App Store page is the hole, that is the screenshot line. If the launch itself is the hole, that is Ignite. If you are not sure which hole it is, the teardown is free: a week with the app, then a written note and 2–3 mockups, and we will tell you the one thing we would do next.
The prices above are the ones we will quote. Book a free 15-min call and bring the app.
