The four-week launch plan for a consumer app
Week by week, teardown to launch day. Plus what to cut with two weeks.
Kindling
What we’ve learnt about launching, written down as we go.RSS
How to launch an app on Product Hunt
What to put on App Store screenshot 1
What to pay for UGC on an app launch
The 30-day app launch checklist
The App Store preview: 30 seconds, muted, one idea
A landing page hero that says what the app does in one line
The App Store words next to your screenshots
The stop-scrolling test for a launch film or a UGC video
Before you submit: the checklist that keeps your launch date
How much does an app launch cost in 2026?
The launch-day run sheet: X, TikTok and Product Hunt, hour by hour
How to structure a 45-second launch film
UGC for apps: how to brief creators, plus five hook formats that work
App Store screenshots: the 10 things we check in every teardown
Why we started Ignura
