App Store listing grader
Paste your App Store link and get a free grade out of 100 for your title, subtitle, screenshots, description, ratings, icon and last update. Each weak spot comes with a plain fix.
What it checks
Seven parts, each scored out of 100, then weighted into the total. A part it can’t read is left out.
| Part | Share of the total | What it looks at |
|---|---|---|
| Title | 20% | Fits in 30 characters, and says what the app does after the brand name, with room used for a word people search for. |
| Subtitle | 15% | Fits in 30 characters, doesn’t repeat words from the title, and leads with what people get. Graded only if you paste it. |
| Screenshots | 20% | At least 3, ideally 6 to 10, plus an iPad set if the app runs on iPad. |
| Description | 15% | The first lines say what the app does before people tap “more”, and there’s enough after them to explain it. |
| Ratings | 15% | How many ratings the app has in your store, and the average. |
| Last update | 10% | Days since the last release. Anything in the last 60 days gets full marks. |
| Icon | 5% | That an icon is there. It can’t judge how the icon looks. |
Questions
How is the score worked out?
Each part gets a score out of 100 and a letter: title (20% of the total), screenshots (20%), subtitle (15%), description (15%), ratings (15%), last update (10%) and icon (5%). The character limits come from Apple. The other lines, like 500 ratings or an update in the last 60 days, are our own rules of thumb, not Apple’s.
What do the letters mean?
A is 90 or more, B is 80 or more, C is 65 or more, D is 50 or more and F is below 50. Each part gets its own letter, and the total gets one too.
How many screenshots can I upload?
Between 1 and 10 for each device size, in each language. The grader looks for at least 3 and does best with 6 to 10, because a full set can show the main thing the app does, then the next few reasons to keep it.
Why doesn’t the grader read my subtitle?
Apple’s public lookup API returns the name, screenshots, description, ratings and release date, but not the subtitle. Paste your subtitle into the second box and it gets graded with the rest. Leave it empty and the total is worked out without it.
Where does the data come from, and is anything saved?
Your browser asks Apple’s public iTunes Lookup API for the listing, the same data anyone can see on the App Store. Nothing you paste is sent to us or saved.
Want screenshots that sell?
We design App Store screenshot sets. Book a free 15-min call and we’ll look at your listing with you.
