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Do the details look cheap?

We go through your site up close,
fix the type, spacing and motion and polish every detail.
We go through your site up close,
fix type, spacing and motion
and polish every detail.

A bespoke web design studio.. Every site designed and built from scratch, by Jawad.

Book a call

Free, 15 minutes.

Iggy

What’s your site missing? Tell me about your site and what you make, and I’ll say where I’d start.

Or skip to the call 15 minutes, free. Pick a time.

Finding the next open times.

In short

Not close enough. Considered.

People notice details they cannot name. We go through type, spacing and motion one by one, until it holds up close.

Which one sounds like yours?

What founders bring us: We go through every one: type, spacing and motion. We set a spacing scale and keep to it everywhere. We make one button and use it everywhere. We design the states, so the site responds. We choose and pair type for your brand, then set it properly. We check the built page against the design, line by line.

Yours isn’t here? Tell us on a call

Why it’s hard

Nobody notices a good detail, and everybody notices a bad one.

They hide in plain sight. A button three pixels off or a heading that jumps by a different amount on each page. Nobody can say what is wrong, only that it feels off.

The design is not the page. What was drawn and what was built drift apart. The small differences are where the cheapness comes from.

It takes time nobody budgets. Details come last, so they are the first thing cut when a deadline closes in.

States are forgotten. Hover, focus, loading and error are rarely designed. A site with no states feels flat and unfinished.

What we build

The small things, designed on purpose and checked.

  • Type set properly

    The right fonts for your brand, with sizes, line lengths and weights chosen so reading is easy.

  • A spacing system

    One scale for the gaps between things, used everywhere, so the page has rhythm instead of luck.

  • Every state designed

    Hover, focus, active and loading states for every button and link, so the site responds when touched.

  • Motion with a purpose

    Small movements that explain what is happening, kept light so they never slow the page.

Call. Design. Go live

Call. 15 minutes

Free.

  1. You tell us what you’re making and who it’s for.
  2. We say which plan fits and when it could be live.
  3. A plan and a price, either way.

Book a call

A glossy black chute on two stands holding a row of orange balls. Halfway along it is split, and a small tray under the gap catches the balls that fall through. A magnifier with a cobalt rim stands in front of the chute, enlarging two of the balls.
A glossy black machine being put together: a funnel full of orange balls and its elbow pipe slide into the collar of a pipe that runs down to a conveyor belt carrying orange balls.

Design. Your look

  1. We design every page from scratch, for your brand.
  2. You review it, we cut what doesn’t work and refine the rest.
  3. Nothing is built until you sign it off.

Go live. Your site

About a week for a launch page.

  1. We build it in Framer or custom code, fast on every screen.
  2. We connect your domain and show you how to edit it.
  3. Live, and yours to keep.

Not ready for custom? See the templates Ready today, yours to edit.

A closed loop of glossy black track on four legs with orange balls riding all the way round it. A lift mended with a yellow collar carries them up into a tall column beside three rising bars, the tallest one green with a ball on top.

Plans

Details are considered in every plan. Flagship builds go furthest, with motion and custom touches throughout.

Every project starts with a free 15-minute call. You get a plan, a fixed price and a date before anything is built.

  1. Launch page

    For founders who launch soon and have no site yet.

    • One page, designed from scratch
    • Built in Framer or custom code
    • Connected to your domain
    • A walkthrough so you can edit it

    Live in about a week

  2. Full site

    For a company that needs its whole story told.

    • Five to eight pages, each designed
    • A CMS you can run yourself
    • Help with the copy
    • Tested on real phones

    Two to three weeks

  3. Flagship

    For a brand that wants to stand apart.

    • Brand and site designed together
    • Motion and custom features
    • Custom code where it helps
    • Every detail considered

    Timeline set with you first

Book a call about your plan

Made for founders, small brands and makers.

Founders launching something new.Small brands that outgrew a template.Makers who sell what they make.

One designer, start to finish.

See the work

Questions

What do you mean by details?

The typography, spacing, buttons, hover and focus states, forms, icons and motion. The small decisions that make a site feel considered.

Can you fix the details on my current site?

Sometimes. On the call we go through it with you and point out what we would change first, then say whether a polish or a rebuild fits.

Is this only for flagship builds?

No. Every plan gets the basics right: type, spacing and states. Flagship builds add the extra motion and custom touches.

Do you check the finished site against the design?

Yes. We compare the built page to the design and fix the differences before launch.

Will you add lots of animation?

Only where it helps. We prefer a few well-judged movements to a site that moves all the time.

Book a free 15-min call

  • 15 minutes about your site.
  • A plan and a price, either way.
  • Free, whether or not you hire us.

Pick a day

Pick a time

Finding the open times.

Your details

After the call

  1. A free call about your site, with a plan and a price.
  2. The design, every page from scratch, until you sign it off.
  3. The build, live on your domain and yours to edit.

The invite and the video link come by email, with links to reschedule.

See you then.

The invite and the video link are on their way to .

What happens next

  1. A free call about your site, with a plan and a price.
  2. The design, every page from scratch, until you sign it off.
  3. The build, live on your domain and yours to edit.

On the call

You tell us what you’re making and who it’s for. We say which plan fits and when it could be live.

Or book on Cal.com, or email hello@ignura.com.