広告費はなぜ上がり続ける?

Plenty of founders do, and on a small budget that’s right. It breaks when the ads need replacing every few weeks and someone has to be in the account every day. That’s what we bring: new creative on a schedule, tracking you can trust, and a result in the contract.

Some of it is the platform. Meta’s annual report says its average price per ad, across all advertisers, rose 9% in 2025 after 10% in 2024. The rest happens month by month, as your ads wear out and nobody replaces them. You have to replace ads before they tire. When the same people see an ad again and again, clicks fall and each sign-up costs more. So we watch frequency every week and swap ads before the click rate drops. The platforms guess at part of it. For app ads it’s worse: since Apple made apps ask in 2021, AppsFlyer’s 2025 data finds only about half of the users asked say yes to tracking. The platforms fill the gap with estimates, so you need your own count. Small budgets learn slowly. On a seed-stage budget each test takes days to say anything, so what you choose to test matters more than how many. A cheap click can still be a dear sign-up. If the page doesn’t convert, cheaper clicks don’t help. So the page each ad lands on is fixed in the same four weeks.

Named in 5 of your 20 buyer questions by week 4, or you don’t pay the second half. We agree 20 buyer questions with you in week 1 and measure where you stand on ChatGPT search and Perplexity. By the end of week 4, at least 5 of those 20 answers name you, on either engine. If you’re already named in 5 or more at the start, the bar is 5 more than your starting count. Same questions, same engines, measured the same way, and you see every answer. It holds when you approve drafts within 48 hours and give us access by day 3. Then the goal for month 3 is sales calls from search, traced to the question that brought them: a goal, not part of the guarantee. We don’t promise revenue, and the first half isn’t refunded.

The Growth Check is a free 15-minute call. On it we give you a free growth breakdown. If you want to go ahead, we build a free first version of the fix and demo it to you on a second call. You only pay once you’ve seen it work, for the full project and for us to run it.

It rebuilds the ads and the page they land on, fixes tracking first, then tests two or three angles side by side and keeps the cheapest sign-ups. We run that on Google Search, Meta and LinkedIn, and steer by cost per sign-up in your own analytics, not only the ad platform.

Google Search, Meta (Facebook and Instagram) and LinkedIn, in-house. Search catches people already looking for what you sell. Meta and LinkedIn reach people who aren’t looking yet, so the ad itself does more of the work there.

The tracking, before anyone spends more. Then the search terms people actually typed, ads that have gone stale, audiences that overlap, and the page each ad lands on. The ad and the page should make the same promise.

You do, straight to the platforms, at cost. It sits in the channel budget, outside our fee. We need access to your ad accounts and analytics by day 3.

Ignite is $8,000 fixed for four weeks: half to start, half once we hit the number in the contract. Our first three search clients get it for $5,000, in exchange for a public before and after. Not ready for four weeks? The trial week is $1,000 and counts towards Ignite. Burn, the monthly run after, is $4,000 a month with a month’s notice to stop. Ad spend, creator fees, sending domains and tools sit in the channel budget, from $4,000 a month, paid at cost outside our fee. The Growth Check is free.

Software founders, B2B or B2C, that already spend on ads and watch cost per sign-up climb. At pre-seed with a tiny budget, learn the offer yourself first. Come to us once ads are a real line item and nobody has time to rebuild and test every week.

Often they aren’t. If it’s the page, activation or tracking, the Growth Check says so and we point you there.