Why we started Ignura

Every founder we know has the same story. You built the thing. Months of late nights, a working app, and a TestFlight link your friends actually open. It’s good. You know it’s good.

Then comes the bit nobody warns you about: the launch.

Suddenly you need App Store screenshots that make people tap, a launch film that isn’t a screen recording with a stock track under it, a handful of creators, a landing page, and someone to run the day itself. So you hire a designer, an editor, three creators and a growth person. None of them have met. Launch day slips from the 14th to the 28th to “soon”.

We started Ignura because we kept watching that happen, and because between the four of us we already did all of those jobs.

What Ignura is#

Here’s the plain version, so nobody (human or machine) has to guess:

Ignura is a launch studio for startups. Consumer apps are home turf, and we fold go-to-market in for prosumer and B2B products too. Founders bring a working product; we handle the design, launch film, App Store screenshots, landing page, UGC and launch day. We don’t build the product.

We work best with consumer-app founders who have a working app and have just raised a seed round, because that’s when there’s a launch budget, a deadline and investors asking about traction. Pre-seed founders are welcome too, especially if you’re happy to be one of our early case studies.

We’re four friends who work as one crew, with a bench of trusted specialists behind us: between us we design it, film it, post it and run launch day with you. The UGC side of the crew already makes creator videos for apps for a living (you can see some of it on hypjam.com), and our team has done marketing and design work for Cluely, Splitting Point, Replit, Okara, Tsenta (backed by Y Combinator) and Higgsfield. Our sites, app screens and dashboards are on the work page.

A launch is one moment, not four jobs#

The usual way to launch an app is to buy it in pieces. Screenshots from one freelancer. A film from another. Creators from a marketplace, briefed in a hurry. A growth person who joins two days before. Each of them does a decent job on their own bit, and that’s exactly the problem: nobody owns the whole thing.

You can see it in the result. The screenshots say one thing, the film says another, and the creators are reading a brief that was written for neither. The launch post goes out on X while the App Store page still shows last month’s icon. Nobody did anything wrong. They just never sat in the same room.

A launch isn’t four separate jobs. It’s one moment, and it should look like one.

When one crew designs it, films it, posts it and runs the day with you, the colours match, the words match, the dates hold, and you only have to explain your app once.

You built it, we launch it#

That line is the whole company, so we take both halves seriously.

You built it means we don’t touch your codebase. We’re not a dev shop and we won’t pretend to be one. If your app needs another three months of engineering, the honest answer is to launch later, and we’ll say so.

We launch it means everything between “it works” and “people are using it”:

Every piece is on the menu with a price on it, and every piece can be bought on its own. The whole lot together is Ignite: four weeks, from £16,000 ($21,000). If you want us to keep going after launch, Burn is a monthly crew: 20–40 UGC videos, campaigns and design on call, from £6,000 a month.

How we work#

We’ve all been on the other side of agencies, so we built the way we work around the things that annoyed us.

One lead. Every client gets one person from the crew who’s their lead. That’s who you talk to. They pull in whoever the job needs, and you never have to repeat yourself to a new account manager.

One group chat. You’re in it, with the people actually doing the work. Drafts go in the chat, not into a deck that arrives on Friday.

Fixed price, fixed scope. You know what you’re getting and what it costs before we start. Never hourly. Under £3,000 is paid upfront; £3,000 and over is half upfront and half on delivery. Burn is billed monthly in advance with a month’s notice to stop.

Four weeks, start to launch. The four-week plan is how we run an Ignite launch: week one is the teardown and the plan, week two is polish, screenshots and the landing page, week three is the film and the UGC shoot, and week four is launch day.

We launched ourselves first. This site and our own launch film are our first case study. If you want to judge our taste, you’re looking at it. We’re new as a studio and we’re not going to dress that up: there’s no wall of testimonials here yet, and you won’t find any made-up ones.

The free teardown#

The teardown is the one free thing we do, and it’s genuinely free.

We use your app for a week like a real user would: fresh install, no admin account, no hand-holding. Then we send you a written teardown of what we found and 2–3 mockups of the fixes we’d make first. Usually that covers the onboarding, the App Store page and whatever stops people reaching the good bit.

There’s no obligation. If the teardown is all you ever take from us, that’s fine: you’ll have a clearer launch either way. Why give it away? Because showing beats telling. We’d rather you saw how we think about your app than read us describing ourselves.

Founding clients#

Our first three clients get up to 50% off. In return we ask for three things: a written testimonial if you’re happy, permission to post the before and after, and an introduction to one other founder. That’s the whole deal. No countdown timer, no “two spots left”.

Is Ignura a fit?#

A quick gut check:

If you ticked most of those, book a free call or ask for a free teardown (or just email hello@ignura.com). Tell us about your app and your launch date, and we’ll tell you exactly how we’d launch it.

You built it. Let’s launch it.